News
Beauty Uzbekistan 2025: the unity of medicine and beauty
Beauty Uzbekistan was initially held as a part of TIHE. The range of products presented gradually expanded, moving beyond the medical profile. As a result, an individual project dedicated to the beauty industry was launched, consisting of two sections: Beauty Uzbekistan — the beauty industry and the perfume-cosmetic sector, and BeautyDerma Central Asia — aesthetic medicine, hardware cosmetology, and anti-aging care.
– The beauty industry is actively developing in Uzbekistan, with an increasing demand for quality cosmetic products and equipment, which is why there is a need to hold a specialized exhibition. More than 40 companies and 100 brands from 14 countries are participating in Beauty Uzbekistan, which is a recognition of our achievements, – shared Nadira Khaitbaeva, the manager of Iteca Exhibitions. – This exhibition is held together with the TIHE 2025 exhibition in a new exhibition pavilion. The combined "Synergy of Beauty and Health" exhibition gathered over 400 companies from 23 countries. There are many regular participants, and new companies as well. I would like to highlight the business program. This is a very important business program that brings together industry professionals. Various seminars are being held, including on topics of aesthetic medicine, plastic surgery. Speakers, who are famous not only in Uzbekistan but worldwide, including practitioners, surgeons, and active specialists, are presenting.
The share of foreign companies represented at Beauty Uzbekistan was 82%. The stands of manufacturers from the United Kingdom, India, Indonesia, Spain, Italy, China, South Korea, Latvia, Poland, Russia, the USA, Turkey, and Japan attract the attention of numerous CAEx visitors. South Korea and Latvia are represented by national pavilions.
– Latvian cosmetics have long traditions. Many know and use Dzintars products. Along with well-known brands, new companies are opening up. Latvia is undergoing significant changes today, and our producers want to export their goods to European countries and Central Asia. Uzbekistan, as a rapidly growing market, is very interesting for Latvian companies. We are happy that we can present our products in Tashkent, – said Latvia's ambassador Reinis Troksha. – Our country’s pavilion showcases four national brands, including companies with long-standing traditions and new promising projects looking for markets. Both are assessing the Uzbek market as very promising.
Latvia presented its innovations not only through GMT – natural skin care cosmetics but also Russia, Japan, Poland, Italy, Spain, Uzbekistan, and the USA. The cosmetic equipment, which visitors could test, sparked great interest. Many guests gathered around the stand of the British company BTL.
– At our stand, we are presenting the Emsculpt body contouring machine. This is the first non-invasive machine for aesthetic procedures aimed at simultaneously strengthening muscles and reducing fat deposits. One session can be considered equivalent to several gym workouts, – said BTL Medical sales manager Bahora Akhmedova. – BTL is one of the world’s largest manufacturers of medical equipment for physiotherapy and functional diagnostics. We develop and produce new medical machines, and also continually improve the existing ones. These include devices for functional diagnostics, physiotherapy, rehabilitation, medical tables, gynecological chairs, and aesthetic equipment. We have been operating in Uzbekistan for 15 years. Our clients and partners are located across all regions of the country. These include polyclinics, both private and state clinics.
In Uzbekistan, priority attention is given to improving both the state and private healthcare sectors, as the health of the population is a fundamental factor in the sustainable development of society. This is why the organizers of the combined exhibition “Synergy of Beauty and Health” – the International Exhibition Company Iteca Exhibitions and its partner ICA Eurasia Group – received support from many solid state structures, including the Committee of the Legislative Chamber of the Oliy Majlis for Entrepreneurship, Competition Development, and Industry Issues, the Ministry of Health, the Ministry of Investments, Industry and Trade, the Chamber of Commerce and Industry, and others.
Source
